Saveway Food Company

*Local roots, lasting reach — 302K+ impressions and 11K+ clicks keeping St. Louis shoppers connected to weekly deals and quality meats.*

The Project

Saveway Food Company is a small, family-owned grocery store in St. Louis known for its quality meats, friendly service, and weekly deals that keep prices reasonable for their community. They wanted to build greater awareness of their online presence—especially their weekly ad—and highlight the convenience of browsing deals and ordering groceries for pickup directly from their website. By reaching local shoppers where they already spend time online, Saveway aimed to keep their store top-of-mind for quality, value, and convenience.

Our Role

We launched a targeted Meta ads strategy with a consistent monthly budget to drive traffic to Saveway’s website. Our ad creative emphasized their best qualities: fresh meats, unbeatable weekly deals, and the convenience of viewing the ad and ordering online. We combined static imagery with boosted video content to tell Saveway’s story in an authentic way while ensuring ads reached the right audience in their service area. By maintaining a steady monthly spend, we were able to keep brand awareness high and website visits consistent over time.

The Results

From May through July, Saveway’s campaign generated 11,300 link clicks and over 302,000 impressions,all from their targeted local audience. This steady traffic gave more customers exposure to their weekly ad, highlighted their best deals, and reinforced Saveway’s reputation as the neighborhood grocery store for quality meats and great prices. The consistent monthly ad budget proved to be a powerful driver of both brand awareness and website engagement.

Link Clicks: 11,300

Impressions: 302,000+

Primary Goal: Increase awareness of weekly ad, online ordering, and in-store value

Approach: Targeted Meta ads + boosted video content with consistent monthly budget