Celebrate Saint Louis
4M+ digital impressions, 2B+ PR reach, and a July 4th drone show that turned a local celebration into a national event.
The Project
With just two months to promote one of St. Louis’ most iconic summer events, Celebrate Saint Louis, our team was tasked with generating buzz and delivering a world-class experience for an audience of more than 150,000 people. The challenge was not only to drive local excitement but also to capture national attention—making the event feel bigger than ever before.
By leaning into creativity and strategic cross-promotion, we brought together community partners, national brands, and unforgettable on-site experiences to position Celebrate Saint Louis as a must-attend event for both residents and visitors.
Our Role
We activated every layer of the event’s ecosystem to maximize exposure and engagement. Vendors, artists, sponsors, and mobile marketers were highlighted through collaborative social posts, giving them a shared platform to amplify their presence. To extend the celebration beyond St. Louis, we partnered with Warner Bros. on the Superman movie launch, tying the event to a national storyline and expanding its cultural relevance.
On-site, we elevated the audience experience by coordinating a July 4th Fantasy Drone Show, offering a modern and memorable spectacle that became one of the highlights of the weekend. In parallel, our team executed targeted PR and media outreach, ensuring Celebrate Saint Louis was covered by both local outlets and national media, driving conversation at every level.
The Results
In just eight weeks, Celebrate Saint Louis 2025 surpassed expectations, delivering measurable impact:
4M+ digital impressions at an exceptionally efficient $0.01 CPI
200+ media placements across broadcast, print, and digital outlets
2B+ PR impressions, elevating the event’s profile well beyond the St. Louis region
Celebrate Saint Louis not only brought the community together but also secured national visibility—cementing its reputation as a signature summer tradition with broad cultural impact.
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