FAIR SAINT LOUIS
How we used full service marketing strategies to promote Fair Saint Louis’ annual July 4th Celebration.
THE PROJECT
Maximize Marketing Budget To Grow Attendance
Fair Saint Louis, America's grandest Fourth of July celebration, marked its 41st year over three dazzling days. The festival blended cherished traditions with exciting new elements like GLI, creating an unforgettable fair experience. Notably, the event honored US Military Service members and their families for their ultimate sacrifice. This year, Fair Saint Louis showcased St. Louis as a dynamic technology and innovation hub with the second annual Gateway Legends Invitational, featuring captivating college and high-school events. The event drew an impressive crowd, with over 200,000 people joining in the festivities.
OUR ROLE
Full Service Marketing
Socially Inspired assumed full responsibility for Fair Saint Louis Foundation's digital marketing, encompassing social media, influencer marketing, PR, and digital advertising. Additionally, we acted as the marketing liaison, expertly managing sponsor relationships, entertainment, and vendors. Our team excelled in delivering live social media coverage during the event and served as the on-site point of contact, facilitating seamless media communications with the leadership team.
THE RESULTS
Remarkable Results On A Limited Budget
We achieved remarkable results on a limited budget. From April to July 2022, our content reached a huge 1,525,272k impressions. We got over 40,000 active engagements across all platforms and made a strong impact with 240,000 influencer impressions. In addition, our strategic media placements were a hit, getting us 148 placements and an incredible 18,510,633 total traditional media impressions.
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