Verde Farms
Our strategy generated 22M+ impressions, 168K+ engagements, and 32% audience growth, positioning Verde Farms as the go-to name for better-for-you beef.
The Project
Verde Farms is a mission-driven beef company dedicated to providing organic, 100% grass-fed, regeneratively raised, and humanely raised beef. With growing consumer demand for better-for-you products, Verde Farms wanted to:
Expand awareness in new markets.
Use influencer marketing to connect with health-conscious families and food lovers.
Support new market launches with strategic Meta advertising.
Develop in-person event and activation strategies to grow brand presence beyond digital.
Collaborate with food service partners and friendly brands for giveaways and engagement campaigns.
Our Role
Socially Inspired designed and executed a multi-faceted marketing strategy built around Verde’s business objectives:
Business Goal Alignment: We analyzed Verde Farms’ growth plans and created influencer programs to connect with prospective consumers in new and emerging markets.
Targeted Paid Media: We ran Meta ad campaigns to build brand visibility during market entry, focusing on cost-efficient reach and engagement.
Influencer & Partnership Marketing: We collaborated with food and lifestyle creators, plus Verde’s restaurant partners (like True Food Kitchen) and complementary brands, to amplify credibility and reach through giveaways and seasonal activations.
Content Strategy: Balanced storytelling across Meta, Instagram, Pinterest, and LinkedIn, highlighting differentiators (organic, 100% grass-fed, no antibiotics or added hormones, regenerative practices) while keeping the tone witty, approachable, and authentic.
Event & Activation Planning: Developed a roadmap for future in-person activations, co-branded food events, and experiential marketing to deepen consumer relationships.
The Results
All results are from campaigns run Aug 2024 – Aug 2025
Paid Campaign Performance
Impressions: 11.2M
Engagements: 152K+
Clicks: 12,577
Link Clicks: 9,880
Video Views: 142K
These campaigns supported Verde Farms’ market expansion, generating awareness at scale while driving cost-efficient clicks and engagement.
Organic & Social Growth
Facebook: 10.9M impressions, 10,998 engagements, 7,765 link clicks
Instagram: 109K impressions, 1,099 engagements, +2,398 net audience growth.
LinkedIn: 40.6K impressions, 2,888 engagements, 1,645 link clicks, +500 audience growth.
Strategic Impact
Influencer marketing introduced Verde Farms to new consumer bases in expanding regions.
Targeted Meta ads built awareness during new market launches, reinforcing Verde’s positioning as the go-to brand for better-for-you beef.
Giveaway campaigns with partners and friendly accounts boosted engagement and sparked seasonal conversations around Verde products.
Thought leadership positioned CEO Brad Johnson as a respected voice in the sustainable food industry, amplified by LinkedIn engagement and high-visibility events.
Event strategy development prepared Verde Farms for the next stage of growth: in-person experiences and co-branded activations.
Verde Farms at a Glance
Impressions: 22M+ (paid + organic combined)
Engagements: 168K+
Clicks: 22K+
Primary Goal: Expand awareness and engagement in new and existing markets
Approach: Paid Meta ads, influencer campaigns, strategic partnerships, and event planning
+32% Audience Growth on Instagram
(Net audience gain of 2,398 followers over the past year)+500 New LinkedIn Followers Driving visibility for CEO thought leadership and brand credibility
11.2M Paid Impressions Generated across Meta campaigns supporting new market launches
8% Lower CPC vs. industry average
(Meta ads achieved cost-efficient clicks at ~$1.20 CPC)64% of Paid Engagements Came from Video Ads - Highlighting the effectiveness of authentic, storytelling-style creative
40% Engagement Lift from Seasonal Giveaways
Co-branded and food-service partner activations sparked conversation and brand buzz
22M+ Combined Impressions Paid + organic reach across Meta, Instagram, Pinterest, and LinkedIn
15% Increase in Link Clicks YOY Driving more traffic to recipes, product pages, and brand storytelling content
Ready to grow your brand?
Let’s build a strategy that connects your mission to the right audience—online and in real life.